What do you do as an ambassador?
Annemarie: ‘I visited Leiden for the first time on Friday to learn all about Het Babyhuis. We want to bring sponsorship to the attention of colleagues internally, but also want to focus on this externally. As an ambassador, I’ll be the driving force for our fundraising activities next year. We want to draw more attention to Het Babyhuis during our Leadership days (for managers) for instance, as well as organise more events. We’ll also be meeting with Het Babyhuis to find out what items they need, such as nappies or clothes, and the best way for us to collect these. But I’ve only just started so our actual activities will become clearer in time.’
How else does Kindergarden help Het Babyhuis?
We’re working with Van Kekem Fruit in a sponsorship deal. They donated some €7,300 as a result of our partnership. When we place orders or sales via Van Kekem Fruit they make a donation to Het Babyhuis. Of course, we also want to expand these kinds of partnerships.